Learning Without Tears
  • 05-Aug-2022 to Until Filled (CST)
  • USA
  • Base + Commission
  • Full Time

About Learning Without Tears (LWT): We are an ever-growing, family-owned company striving to provide the best education products, professional learning, and digital resources for educators and children. Innovation and collaboration fuel us every day. We live our passion of helping children learn and grow.

Join our mission-driven, dynamic team as we embrace change, excellence, creativity, and simplicity to make a difference in educators' and children's lives. LWT believes in diversity, equity & inclusion, and strives to create a culture of community & belonging. Our employees bring a variety of experiences and perspectives that fuel our passion and innovation and drive our mission.

The Marketing Automation Specialist is responsible for assisting with establishing regular email marketing automations to drive marketing qualified leads to our sales department.

What You'll Be Doing:

  • Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate for improvements
  • Maintain marketing automations and assist in the integration of additional platforms into the marketing automation software
  • Understand and evaluate campaign metrics and distribute campaign performance to the Marketing team
  • Work with management to define KPIs, create reporting, analyze campaign performance, and create recommendations to improve campaigns continuously
  • Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
  • Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
  • Support essential marketing operations initiatives in Pardot and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
  • Assist with monitoring and responding to email opt out requests in the data marketing shared

Your Experience & Qualifications:

  • B.A. or B.S. in Marketing or Communications or equivalent work experience
  • 4+ years related marketing experience, including 3+ years Pardot and Pardot Engagement Studio
  • Experience with email building using HTML5, CSS3, jQuery and JavaScript controls, other newer technology and web standards preferred.
  • Ability to construct data visualizations
  • Setup performance reporting on marketing automations aimed at increasing email CTR and MQL production
  • Familiarity with marketing KPI metrics and formulas relating, but not limited to, email, campaign, and list performance
  • Microsoft Excel experience required; Microsoft Power BI, Tableau and/or SSMS familiarity preferred
  • Experience creating and editing graphics and photos for use in online marketing materials.
  • Understanding of email marketing platforms, social media, webinars, video broadcasts, PPC advertising
  • Strong verbal and written communication skills
  • Strong analytical skills and attention to detail.
  • Strong organizational skills with the ability to handle multiple projects at once while completing quality work on a timely basis
  • Ability to work both independently and with a team
  • Strong interpersonal skills in interacting with staff
  • Ability to work on PC and Mac platforms

Why Learning Without Tears:

Check out even more reasons why Learning Without Tears is a great place to work.

  • Competitive benefits including medical, prescription, dental, vision, short and long-term disability, life insurance, paid family leave, pet insurance, standing desks, flexible scheduling, and more!
  • Fun happens with company picnics, health and wellness fairs, Turkey Fry, Yankee swap, pizza and happy hour Fridays, milestone and birthday celebrations, and other surprises!

Apply now at https://www.lwtears.com/join-our-team

Learning Without Tears is an Equal Opportunity and Affirmative Action Employer.


Learning Without Tears
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